Get a Data Cleansing Tool That's Fast and Accurate.

Increase your revenue teams’ effectiveness and profitability with lead cleansing software that delivers deduplicated lead data to your CRM and MATs.

Uncomplicate Data-Quality Management

Scrub Data to Eliminate Costly Duplicates

Secure Your CRM and MAT Perimeter

Uncomplicate Data-Quality Management

Increase go-to-market efficiency and decrease the hassle of manual data management with an automated data cleansing tool.

  • Clean your data fast

    Cleanse customer data within minutes using automated deduplication, normalization, and matching

  • Create a true system of record

    Turn your out-of-the-box CRM and MAT software into sales-ready systems

  • Shorten your sales cycles

    Give frontline reps access to batch-cleansed leads for shorter, more profitable sales cycles.

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Customer data cleanse quote: "Before RingLead we had an entire team dedicated to manually managing data. Now most of those efforts are not only automated, but much more effective. We have immensely cut down our sales cycle time.

Scrub Data to Eliminate Costly Duplicates

Establish a clean and cost-effective data storage system! Customize matching rules to deduplicate records across your CRM and MAT — simplify Lead-to-Account, Contact-to-Account, and Account-to-Account matching.

  • Deduplicate records across any objects

  • Get full control over data-merging outcomes

  • Enjoy complete flexibility over matching criteria

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Concept design showing customer data cleanse feature.

Normalize Data with Your Data Cleansing Tool

Increase your data usability and storage efficiency by normalizing record fields within a consistent, organization-wide format.

  • Standardize all company and contact data — from phone numbers and email addresses to company names and locations.

  • Improve data-driven processes within your analytics systems and go-to-market campaigns by establishing data integrity and usability.

  • Create targeted segments based on criteria such as job title and industry

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Data cleanse feature preview.

Secure Your CRM and MAT Perimeter

Block bad data from entering your systems and damaging your sales and marketing campaigns with preventive perimeter protection.

  • Guard against bad data

    Set your prevention tasks to cleanse and enrich data before it enters your sales and marketing databases

  • Automate data cleansing

    Auto-cleanse incoming data from any data source, such as list imports, digital forms, and manual entries

  • Create ongoing data cleansing processes

    Set up customized rule-based triggers to clean, match, and update data

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Graphic showing the data cleanse workflow process in ZoomInfo.

“We can retain up to 5% more leads by using intelligent routing for more speed and accuracy.

With ZoomInfo Operations, we know the lead is getting assigned to somebody who can and should be able to work that record – first time. We have reduced our follow-up time by as much as half."

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Juliet Forte

VP of Marketing Operations at Kaseya

Discover fast, accurate data cleansing for yourself

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